Partner in Pet Food
Partner in Pet Food (PPF) is an innovative, leading European pet food producer, supplying over 470 customers, including major grocery retailers, supermarkets, specialized pet shops, and veterinarians in the 40 markets in which it operates. PPF is the second largest producer of Retailer Brand wet and dry pet food in Europe, offering a full range of high quality cat and dog food products including dry, cans, pouches, semi moist, snacks and cat milk. The share of PPF’s branded products, which include Prevital, Vitalbite, Propesko and Nutrilove, is also continuously increasing, with that trend expected to continue.
PPF is headquartered in Hungary, employs around 1,500 staff and has operations in five countries: The Netherlands, Hungary, Czech, Slovakia, and Poland. With nine factories across Europe, PPF is the only market operator with an integrated pan-European production network. The production network is split between wet and dry factories, producing canned and single-serve products and dehydrated products respectively. They also manage the pet food category for their retail partners, which makes PPF an innovative and leading company. Their private label products are sold throughout The Netherlands, including all large retailers and discounters.
With a very high service level and quality/price ratio in every market amongst private label producers, they achieve the same KPI’s as the major global branded market leaders. And they aspire to become the undisputed number one. Innovation is key for the company. Their newest additions are influenced by trends in human food like, grain free products, more fresh and natural ingredients and focus on sustainability.
The company has recently been acquired by private equity form Cinven from previous owner Pamplona Capital Management, and has delivered double-digit growth in each of the last ten years. PFF was created via a number of acquisitions by Dutch company Provimi between 2000 and 2006. In Nijmegen about 40 employees work to meet the high growing standards. In total the Dutch division has about 140 employees. The company culture is characterized by flexibility, cost efficiency, quick problem solving and high performance. The company’s core values are: integrity, openness and honesty.
The commercial team
Gerald Kühr is CEO of Partner in Pet Food since July 2020. Prior to working at Partner in Pet Food, Gerald was working for Unilever for 10 years, starting as EVP Sales Europe and being appointed Chief Customer Officer in 2016. Gerald was a member of the Extended Global Executive Team at Unilever. Gerald was also Principal at Bain & Company Strategy Consulting (Germany) as a member of the European FMCG & Retail practice for two years. Gerald started his career at Procter & Gamble, where he was in Marketing & Sales both in Austria & Germany. Before leaving P&G, he was General Manager in Austria.
Eric Arnoldussen is the General Manager of Partner in Pet Food since January 2021. Before joining Partner in Pet Food, Eric was working for Upfield NL, a spin-off from Unilever, for 2 years as Commercial Director, being responsible for all commercial activities. Before that Eric was 12 years with Procter & Gamble in different leading sales roles. Before leaving P&G, he was E-Commerce and Emerging Channel Director.