Senior Brand Communication Manager
The Senior Brand Communication Manager takes the lead in enhancing the brand presence across Europe. You initiate the development and execution of pan-European brand campaigns that drive short term brand growth and strengthen the long term brand equity. You also invest in world-class brand communications, creative excellence and media effectiveness, to build meaningful connections with important target audiences like Gen Z and Millennials. Additionaly you manage a Junior Communication Manager. Your focus will be on increasing the brand’s mental availability in Europe. You act as the guardian of the brand identity, ensuring a consistent, distinctive, and meaningful brand identity across all touch points. Go-Tan is looking for a business-minded and entrepreneurial Senior Brand Communication Manager with international/global brand communication and activation campaign experience and a creative mindset. This role requires strategic vision, up-to-date knowledge of the latest (online) media trends and hands-on execution. You invest in crafting inspiring, fresh, creative ideas and data-driven campaign executions that engage consumers and elevate Go-Tan’s position as a leading Asian food brand.
- A versatile, international brand management role where you lead end-to-end brand communications and strategy and increase brand awareness across Europe
- Working at an ambitious, agile and food loving family business with on trend and innovative Asian products
- Managing a Junior Communications Manager
- Closely collaborating with a variety of international and local stakeholders
- Fulltime position, hybrid working is possible (Tuesday and Wednesday are office days)
- 8+ years of experience in brand communication/brand management within A-brand FMCG/food consumer products across multiple European markets
- Proven success in leading European brand campaigns from strategy to execution (not merely adapting head-office content)
- Experienced in leading creative and media agency management across countries and cultures
- Deep understanding of Gen Z and Millennial audiences, expertise in digital, social media, influencer, content creators and retail media activation
- Passion for creativity, food and storytelling
- Excellent stakeholder manager, with strong communication and influencing skills, collaborative
- Analytical mindset, experience using analytical-, brand tracking- and data-tools
- Entrepreneurial, strategic, hands-on, no-nonense, business minded, energetic, flexible
- Fluent in English and Dutch. Proficiency in French or Spanish is a strong advantage
- Creativity and effectiveness
- Target group orientation
- Stakeholdermangement
- Brand Vision and Communication & media strategy
- Commitment and ambition
- Management and coaching
Go-Tan is a family-owned, fast-growing Asian food company with a proud entrepreneurial heritage and a passion for authentic taste experiences. From their roots in the Netherlands, they are expanding rapidly across Europe, evolving from a locally driven, creative organisation into a data-, consumer- and brand-driven company with international reach. Employees work in a hands-on, down-to-earth environment — where ideas turn into action and creativity meets growth.
Read more about Go-Tan
Deel deze vacature
“You’ll have the freedom to make a real difference, bringing your expertise in succesfull brand advertising and media to shape a growing European brand with strong consumer relevance and cultural authenticity.”
Maaike Maagdenberg
Marketing Director
