Brand Communication Manager

The Brand Communication Manager is part of the Communication Team and plays a key role in strengthening the brand presence across Europe. You are responsible for the development, execution and continuous optimization of pan-European brand campaigns that drive short-term brand growth and build long-term brand equity. You invest in high-quality brand communications, creative excellence and media effectiveness to create meaningful connections with target audiences such as Gen Z and Millennials.

Your focus will be on increasing the brand’s mental availability in key European markets. In the Netherlands, the brand is well-established, while new campaigns are being launched across multiple international markets. In this role, you independently manage campaigns across countries, working closely with external agencies to ensure strong execution. You monitor and evaluate performance, translating data into clear optimizations and actionable learnings. As the guardian of the brand identity, you ensure a consistent, distinctive and relevant brand presence across all touchpoints. Internally, you align closely with Sales and distributors to ensure brand plans are effectively activated in-store.

Go-Tan is looking for a business-minded and entrepreneurial Brand Communication Manager with a strong executional mindset and a creative, data-driven approach. You bring up-to-date knowledge of omnichannel media and know how to challenge and steer agencies on media strategy, planning and optimization. You have experience with both online and offline channels (ATL/TV, TikTok, VOD/Netflix, retail media, PR and activations) and understand what drives impact within FMCG and among Gen Z audiences.

You are highly organized and able to manage multiple campaigns across markets simultaneously, ensuring strong planning, budget control and follow-up. You are experienced in briefing processes, KPI management and reporting, and are able to translate performance data into clear insights for stakeholders. You combine creativity with effectiveness in a pragmatic and cost-conscious way and are comfortable working in a fast-growing organisation where structures and processes are still evolving.

You invest in crafting inspiring, fresh, creative ideas and data-driven campaign executions that engage consumers and elevate Go-Tan’s position as a leading Asian food brand.