People Select

International Sales Manager

8+ years
The Netherlands | 18 sep

Job description

The International Sales Manager will activate the Kettle brand and grow the branded and non-branded portfolio with a strong and local sales strategy for The Netherlands and Belgium. You engage key retail customers and distributors by bringing new flavours that appeal to the local taste and invest in building strong relationships with your accounts. Key responsibility is to realize extensive growth in the Dutch and Belgian market with excellent year deals, sharp pricing negotiations, strong activation plans and portfolio building. Accounts include large retailers like Albert Heijn, Jumbo and foodservice clients like Shell and NS Kiosk. With the full back up of the UK head office, you independently expand sales in Benelux retail. Kettle Chips is looking for an entrepreneurial and experienced International Sales Manager with broad branded retail expertise and excellent negotiation skills. Prior P&L responsibility and affinity with marketing are a must.

The organisation offers

  • An independent and highly entrepreneurial International Sales Managers role with additional focus on marketing
  • Responsibility for both branded and private label products for which you set the appropriate local strategies
  • A portfolio with premium brands and on trend SKU’s
  • Full support of an international head office with ambitious goals and the backing of a market leading investor
  • Flexibility in your work

Candidate profile

  • At least 8 years of branded sales experience, direct relationships with retail head offices and markets
  • Experience with P&L Management
  • Affinity with marketing and data-based reporting, knowledge of Cognos is a plus
  • Strong negotiation and communication skills
  • Entrepreneurial, proactive, result oriented and flexible
  • Good command of Dutch and English


  • Ownership
  • Problem analysis and judgment
  • Vision and strategy
  • Negotiating
  • Independence and tenacity
  • Initiative, self-starter
  • Results and quality orientation

About the company

Kettle Chips is all about real chips, with real ingredients, made by real people. No artificial flavours, colours or monosodium glutamate are added. Taste is what it is all about, because ‘great taste brings great pleasure’. Kettle Chips is currently owned by Valeo Foods, a private equity company and market leader in multiple categories.
Read more about Kettle Chips

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