Barilla Group wants to ignite a love for pasta meals everywhere. This Italian family-owned food company is recognized as a symbol of Italian know-how worldwide and is present in over a hundred countries. They lead in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and Wasa crispbread in Scandinavia and The Netherlands. Turnover in the Benelux is about 50 million euro.
The company strives to be the most reputable Italian food company in the world. They like to bring joyful, wholesome and honest food inspired by the Italian lifestyle and the Mediterranean diet. Wasa adds another range of profitable categories to conquer and lead. They pursue the development of all the categories by constantly adding value and grow market shares. Nurturing their bakery strongholds and selectively expanding into attractive markets.
The company was founded in 1877 as a bread and pasta shop in Parma, Italy. Over 140 years later, the company still is family owned. From 2016 on, the company continues to improve the nutritional profile of its products, replacing palm oil in its bakery portfolio and expanding the range of whole grain products. Organic and gluten free pasta have also been added to the range. Current focal point is improving the sustainability of the products from field to fork and ensuring traceability and transparency by 2030. Barilla has strong values in its DNA which transpire in every action taken by the company.
In 2021, the Benelux team is focusing on a number of new products, plans and promotions to grow the Barilla brand in retail and to further expand the business. Investments are also made to maintain and grow the leading position of Wasa. The Benelux office is based in Brussels, the Dutch team works from Utrecht. This team is compact, hands-on and informal.
Barilla is a family-owned company with focus on long term growth, lots of teamwork and career opportunities for their staff. In true Barilla-spirit the onboarding program usually involves a trip to Parma (when/if sanitary situation allows). There are also various internal training and development options in order to accompany the employees growth.