Action is the fastest-growing retailer in Europe with over 50.000 employees and annual revenue of over 5 billion euro in 2019. With these impressive numbers in mind, Action is all about people. They want to offer their customers value for their money, whether they are bargain hunters or treasure hunters. Their main business is still to offer an affordable and surprising diverse assortment. Creating loyal and happy customers is key. And they keep their employees in mind, who work hard every day to continue the company’s success.
The company was founded by two Dutch entrepreneurs who started selling non-food items from their garage. It is hard to imagine that Action started in a 60m2 store, selling mostly cleaning products and stationery, considering that the retailer nowadays is known for large stores with an even larger product portfolio. Since those garage days in Enkhuizen in 1993 the number of stores has grown to over 1.600 in 8 different countries.
The ever-changing assortment - with over 6.000 products in 14 categories – excels in diversity and includes household items and office supplies, cosmetics, food, toys, textile, glass-work, porcelain and pottery, decorative items and DIY products. Every week all stores are stocked with about 150 new products, with two-thirds of the product range changing constantly. All very affordable because of large scale buying, optimal distribution and cost-consciousness.
With a solid top position in The Netherlands, Action is still fizzing with international ambition and has been growing extensively over the last years. At the same time the organisation is becoming more professional every day and keeps investing in new tools to improve.
Action takes pride in being a down-to-earth company and tries hard to keep the organisation as cost-conscious, simple and lean as possible, despite the enormous expansion. Development is fast paced and demands an active and flexible attitude of employees. They are customer-focused, disciplined and respectful to each other and like to work in teams. Action’s employees are proud of their business and the retailer has won numerous prizes as an employer and as best retail chain over the last years.
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